7 Businesses That Failed to Recover Financially in the Post-Pandemic Era (2024)

7 Businesses That Failed to Recover Financially in the Post-Pandemic Era (1)

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The COVID-19 pandemic reshaped the global economy, leaving an indelible mark on numerous industries. While some businesses managed to pivot and adapt to the new normal, others couldn’t withstand the unprecedented challenges brought by the pandemic. From drastic shifts in consumer behavior to prolonged shutdowns and disrupted supply chains, these factors have collectively pushed several well-known companies to the brink. The following are seven businesses that, despite their efforts, failed to recover in the post-pandemic era. Their struggles serve as a testament to the volatile and unpredictable nature of the modern economic landscape.

SmileDirectClub

SmileDirectClub, known for its at-home teeth-straightening kits, struggled significantly during the pandemic. The company’s reliance on in-person scans and the high cost of customer acquisition led to financial instability. Despite attempts to pivot to online consultations, the company couldn’t sustain its operations and filed for bankruptcy in 2023.

Bed Bath & Beyond

Bed Bath & Beyond, once a retail giant in home goods, faced severe challenges during the pandemic. The shift towards online shopping and increased competition from e-commerce giants like Amazon exacerbated its declining sales. The company filed for bankruptcy in 2023, closing numerous stores and struggling to maintain its market presence and has since closed the rest of its 360 stores completely.

Tuesday Morning

Tuesday Morning, a discount home goods retailer, filed for bankruptcy in May 2020 and again in 2023. The company’s business model, which relied heavily on in-store shopping, couldn’t withstand the prolonged closures and reduced foot traffic caused by the pandemic with all instore locations now officially closed.

Muji USA

Muji USA, the American branch of the Japanese minimalist retailer, filed for bankruptcy in July 2020. The pandemic’s impact on retail traffic, coupled with high rents and operational costs, made it difficult for Muji USA to sustain its business, leading to store closures and a restructuring attempt. To once having over 300 store location, Muji is sadly now left with 10.

J.C. Penney

J.C. Penney, a long-standing department store chain, filed for bankruptcy in May 2020. Despite efforts to modernize and restructure, the company’s financial woes and changing consumer preferences pushed it to the brink. The pandemic accelerated its decline, resulting in the closure of numerous stores. Thought there is still over 600 stores in the U.S., its apparent that it has since failed to recover what it once was, with at one time operating over 2,000 stores in the U.S.

Stein Mart

Stein Mart, a discount department store chain, filed for bankruptcy in August 2020. The shift in consumer shopping habits and the impact of prolonged store closures were detrimental to its business model. Stein Mart liquidated its stores, marking the end of its physical retail presence completely.

Century 21

Century 21, the beloved New York discount retailer, filed for bankruptcy in September 2020. The significant reduction in tourism and foot traffic in urban areas played a major role in its demise. Despite its popularity, the financial impact of the pandemic was too severe to overcome and is officially over as an instore shopping company.

Other Types of Businesses That Struggled Post-Pandemic

While the above examples highlight specific companies, several types of businesses across various sectors also faced significant challenges in the post-pandemic era:

  • Small Independent Movie Theaters: Unlike major chains, many small independent theaters lacked the resources to survive the extended closures and competition from streaming services.
  • Local Dry Cleaners: With more people working from home, the demand for dry cleaning services dropped sharply, leading to closures.
  • Boutique Fitness Studios: Smaller fitness studios struggled to compete with the surge in home workout solutions and virtual fitness classes.
  • Neighborhood Bars: Many small bars could not withstand the prolonged restrictions on indoor gatherings and the slow return of nightlife activities.

Conclusion

The post-pandemic era has been challenging for many businesses, and these seven companies highlight the difficulties of adapting to a rapidly changing economic landscape. While some industries found ways to innovate and thrive, others struggled to recover, underscoring the need for flexibility and resilience in the face of unprecedented challenges.

Editor's note: This article was produced via automated technology and then fine-tuned and verified for accuracy by a member of GOBankingRates' editorial team.

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7 Businesses That Failed to Recover Financially in the Post-Pandemic Era (2024)

FAQs

How did the COVID pandemic affect business? ›

As the coronavirus pandemic shut down everyday commerce in 2020, businesses across the globe shifted focus, switching to remote work and in many cases offering new products, services and delivery methods to reach customers and maintain operations.

What does a post-pandemic world look like? ›

Harvard experts say some of our adaptations have accelerated already existing trends, like the development of a cashless society, the increase in remote work, and the decline of brick-and-mortar retail. And, they expect, some of these will become a more permanent part of the post-pandemic's “new normal.”

What businesses suffered the most during the pandemic? ›

Every industry suffered job losses since the start of the pandemic. Within prominent industries of the top 100 metros, the accommodation and food services industry, which includes hotels, restaurants, and similar businesses,3 suffered most, with employment dropping to 86 percent of its pre-crisis levels.

How did COVID-19 affect the economy? ›

The COVID-19 pandemic precipitated a devastatingly sharp contraction of economic activity and huge job losses in early 2020, as government restrictions and fear of the virus kept people at home and businesses shut.

What jobs were most affected by COVID-19? ›

While the job losses were widespread, they were greatest in industries that involve people (employees, customers, or both) coming in close contact. The leisure and hospitality industry suffered the greatest job losses, but every major industry lost jobs over the year. (See charts 2 and 3.)

How did COVID-19 affect the restaurant industry? ›

“As of July 2023, eating and drinking places were 64,000 jobs — or 0.5% — below their February 2020 employment peak.” Some restaurant operators have reconsidered their business models during Covid, with the goal of offering workers more benefits, consistency and transparency.

How has COVID-19 affected financially? ›

From 2020 to 2023, the cumulative net economic output of the United States will amount to about $103 trillion. Without the pandemic, the total of GDP over those four years would have been $117 trillion – nearly 14% higher in inflation-adjusted 2020 dollars, according to our analysis.

Will the pandemic end in 2024? ›

And some, like smallpox, continue to cause high levels of illness, death, and disability, until we all agree that enough is enough and take action. With nearly as many hospitalizations in January 2024 as in January 2023, it's clear that COVID is not growing milder and it's not fading away.

Will the world ever be the same after COVID? ›

The world will only look significantly different this time if, as we emerge from this crisis, we decide to take action to resolve these problems and bring about fundamental change. The world after COVID-19 is unlikely to return to the world that was.

Who was most affected by COVID-19? ›

People age 65 and older and babies younger than 6 months have a higher than average risk of serious COVID-19 illness. Those age groups have the highest risk of needing hospital care for COVID-19. Babies younger than 6 months aren't eligible for the COVID-19 vaccine, which adds to their risk.

How was the restaurant industry affected by COVID-19? ›

For many restaurants in California and elsewhere, one of the biggest challenges of the pandemic has been the stop-and-go process of closing and reopening.

How was the food industry affected by COVID-19? ›

Due to the lockdowns and rigid restrictions on food service operations due to COVID-19, countless food service employees have been laid off or furloughed or have experienced a reduced number of working hours. In fact, the food service industry has been one of the hardest hits in the economy by the pandemic [33].

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